10 characteristics of great value propositions

Benson Garner
October 13, 2014
#
 min read
topics
Value Propositions
Guides

Follow these 10 simple guidelines to develop great value propositions

1. Are embedded in great business models

2. Focus on the jobs, pains, and gains that matter most to customers

3. Focus on unsatisfied jobs, unresolved pains, and unrealized gains

4. Target few jobs, pains, and gains, but do so extremely well

5. Go beyond functional jobs and address emotional and social jobs

6. Align with how customers measure success

7. Focus on jobs, pains, and gains that a lot of people have or that some will pay a lot of money for

8. Differentiate from competition on jobs, pains, and gains that customers care about

9. Outperform competition substantially on at least one dimension

10. Are difficult to copy

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Learn how to create value propositions that can sell.

About the speakers

Benson Garner
Business design consultant

Benson is a business design consultant and a member of the Strategyzer content team. He helps companies of every shape and size, big, small, and everything in between to design or even redesign their business models and their value propositions. And at Strategyzer he also helps to create content for the Strategyzer workshops, the online course, Strategyzer blog, webinars. He is a contributor to our book: Value Proposition design. 

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Benson Garner
October 13, 2014
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10 characteristics of great value propositions
Tools

10 characteristics of great value propositions

October 13, 2014
#
 min read
topics
Value Propositions
Guides

Follow these 10 simple guidelines to develop great value propositions

1. Are embedded in great business models

2. Focus on the jobs, pains, and gains that matter most to customers

3. Focus on unsatisfied jobs, unresolved pains, and unrealized gains

4. Target few jobs, pains, and gains, but do so extremely well

5. Go beyond functional jobs and address emotional and social jobs

6. Align with how customers measure success

7. Focus on jobs, pains, and gains that a lot of people have or that some will pay a lot of money for

8. Differentiate from competition on jobs, pains, and gains that customers care about

9. Outperform competition substantially on at least one dimension

10. Are difficult to copy

Learn how to create value propositions that can sell.
related reads
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10 characteristics of great value propositions

Follow these 10 simple guidelines to develop great value propositions

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10 characteristics of great value propositions
10 characteristics of great value propositions
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