Alex Osterwalder recently encouraged the community to ask him any questions on Value Proposition Design. In this StratChat segment, Alex answers a few of those questions. Listen in to hear valuable tips on strengthening your value proposition.
In this Q&A, Alex responds to the following questions:
- How do you introduce Value Proposition Design to a team in steps?
- How do you bridge the testing and learning phases?
- Why can't jobs, pains, and gains just be listed as customer "challenges"?
- How do you write good interview questions?
- Should you pitch a value proposition before understanding market fit?