The Difference Between Business Planning & Experimentation

Added on by Kavi Guppta.

Experimentation is more productive than planning when designing, testing, and validating new value propositions and business models. In this post, we'll quickly explain the difference between the habits of experimentation and business planning. How well do you know the difference?

Business plans are a great tool for executing known and validated value propositions and business models. They aren't a great tool for the search and discovery of new growth engines where you'll have plenty of assumptions and uncertainty to reduce.

Let's take a look at how attitudes, processes, tools, and other approaches differ in a business planning environment versus an experimentation environment.