The difference between Customer Profiles & Buyer Personas

Kurt Bostelaar
March 21, 2016
#
 min read
topics
Customer Insights
Testing Business Ideas

A common way to compile information on your customers is through a buyer persona. But a buyer persona might not be the right tool for truly getting into your customer’s shoes, especially when exploring new value propositions. In this post, we’ll explain how the Customer Profile in the Value Proposition Canvas can be a much more actionable evidence gathering tool than developing a buyer persona.  

Deep customer understanding is the first great skill of any successful enterprise.

The more you know about your audience, the more likely you’ll design a value proposition that answers customer priorities.

 

 The Customer Profile, or
The Customer Profile, or "the circle" is the right hand side of our Value Proposition Canvas.

Buyer personas are frequently developed by sales and marketing teams hoping to reach out to a specific customer target. But buyer personas aren’t always an accurate collection of customer segments, customer priorities, or customer learning.

We believe the Customer Profile (the circle in our Value Proposition Canvas) is a much more actionable tool for getting to know your customers. We point out why in the table below.

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Kurt Bostelaar
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Kurt Bostelaar
March 21, 2016
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The difference between Customer Profiles & Buyer Personas
Insights

The difference between Customer Profiles & Buyer Personas

The difference between Customer Profiles & Buyer Personas
Insights

The difference between Customer Profiles & Buyer Personas

March 21, 2016
#
 min read
topics
Customer Insights
Testing Business Ideas

A common way to compile information on your customers is through a buyer persona. But a buyer persona might not be the right tool for truly getting into your customer’s shoes, especially when exploring new value propositions. In this post, we’ll explain how the Customer Profile in the Value Proposition Canvas can be a much more actionable evidence gathering tool than developing a buyer persona.  

Deep customer understanding is the first great skill of any successful enterprise.

The more you know about your audience, the more likely you’ll design a value proposition that answers customer priorities.

 

 The Customer Profile, or
The Customer Profile, or "the circle" is the right hand side of our Value Proposition Canvas.

Buyer personas are frequently developed by sales and marketing teams hoping to reach out to a specific customer target. But buyer personas aren’t always an accurate collection of customer segments, customer priorities, or customer learning.

We believe the Customer Profile (the circle in our Value Proposition Canvas) is a much more actionable tool for getting to know your customers. We point out why in the table below.

related reads
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The difference between Customer Profiles & Buyer Personas

A common way to compile information on your customers is through a buyer persona. But a buyer persona might not be the right tool for truly getting into your customer’s shoes, especially when exploring new value propositions. In this post, we’ll explain how the Customer Profile in the Value Proposition Canvas can be a much more actionable evidence gathering tool than developing a buyer persona.  

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The difference between Customer Profiles & Buyer Personas
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