Webinar Replay: How MasterCard Scaled Business Model Design Training To 1000+ People

Added on by Kavi Guppta.

If you missed our last Strategyzer webinar session, no worries. Our full Q&A session with MasterCard is now available for replay. Dig in as Alex Osterwalder discusses the challenges, achievements, and learnings of training a global workforce on Business Model & Value Proposition design.

We share how MasterCard: 

  • Educated a global workforce on the Business Model Canvas in an efficient, cost effective and scalable way
  • Implemented a program that results in tangible behavorial changes
  • Achieved a clear consistent language for teams to discuss business models
  • Designed new business models & value propositions in a systematic, effective, and practical way
  • Tested different product and business model ideas before going to market
  • Used business models as a way to create competitive advantages

You can also read more about the program in our case study: How To Train A Global Workforce To Speak A Shared Language


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