Strategyzer Webinar: How To Get Senior Leaders Out Of The Building To Test Ideas

Added on by Strategyzer.

Senior leaders have to get out of the building and talk to customers if companies want new business ideas to succeed. But how do you get busy people to make time for customer interactions in their schedules? Lisa Kay Solomon, author of the Wall St. Journal best-seller Moments Of Impact joins Alex Osterwalder as a guest in our next free Strategyzer webinar event. RSVP to learn about the importance of senior leadership participation in customer development.

Date: July 27, 2016    
Time: 8am PST, 11am EST, 5pm CET

Our next webinar session will provide practical insights for senior leaders, product managers, strategists, corporate entrepreneurs, incubators, and educators.

The live session will include our special guest:

Lisa Kay Solomon, business & strategy coach, and author of Moments Of Impact.

In this session, Alex and Lisa will explore and explain:

  • Why senior leaders can’t just sponsor new business ideas, they have to talk to customers

  • How to encourage senior leadership to make time in their busy schedules for these tasks

  • How a team can support senior leadership to conduct the heavier ground work required in customer development

Spots are limited, so click the button below to RSVP and we’ll send you a link to the webinar session 24 hours before the broadcast date.