Testing Before Building Is The Key To Success

Added on by Strategyzer.

Strategyzer co-founder Alex Osterwalder and Strategyn founder Tony Ulwick discuss the importance of customer testing before building a solution. Catch the full webinar replay here.

In this session you learn:

  • The importance of the Jobs-To-Be-Done concept, and Ulwick's use of Outcome Driven Innovation.
  • Examples of using both methods in real testing scenarios with customers.
  • Key tips, learnings, and insights on applying customer testing before building a solution.