Why Execution and Innovation Are Fundamentally Different

Added on by Alexander Osterwalder.

We decided to repost this video because it continues to be one of the biggest challenges we see companies face: to create two parallel cultures of world-class execution and world class innovation that collaborate harmoniously.

I use this video with senior executives across the globe because they immediately recognize the challenge that they haven’t been able to articulate as clearly so far. The video helps them understand that it is not about execution OR innovation, but about AND. Ultimately, the video helps to explain how difficult it is to build these two cultures under one roof. The logic of the execution engine and the innovation engine is very different. I’ve laid it out in the table below:


We explored this challenge in more detail in a number of posts that were published last year: