StratChat Replay: The Basics Of Testing Business Ideas

Added on by Strategyzer.

Strategyzer co-founder Alex Osterwalder wants to share some crucial basics to testing. This session includes important elements like how to select the best hypothesis, how to design experiments, how to run them, and how to learn from them.

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5 Of Our Latest Posts On Testing New Business Ideas

Added on by Strategyzer.

You may have noticed we've been publishing content around testing new business ideas. In this post, we list out some of the popular ones our readers have been enjoying. We're also working on a Lean Startup course to help companies get better at testing new business ideas. Sign up to get notified when the course goes live.

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The 5 Critical Success Factors Of A Successful Innovation Sprint

Added on by Alexander Osterwalder.

We frequently help large companies run Innovation Sprints to shape and test new business ideas. This helps them kickstart innovation or the re-invention of existing business units, and it helps them reduce the risk related to new ideas. Here are the five ingredients that are crucial to a successful sprint.

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Unbundling B2B Customer Segments

Added on by Alexander Osterwalder.

In business-to-business (B2B) we frequently see clients mapping out the companies they serve as customer profiles. That’s wrong. When you sell to a company, you sell to people. Those people can be categorized into different customer types with different jobs, pains, and gains. Those categories are the customer profiles you should map. Let me explain.  

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Closed: World-Class Researcher/Analyst, Strategyzer Content Team

Added on by Strategyzer.

Strategyzer is looking for a new world-class member to join our  content team and help research our next book on the world’s best business models. Work directly with co-founder Alex Osterwalder and co-author Yves Pigneur and shape the way thousands of people think about (and do) business around the globe. Is this you? Read the role description and submit your CV and cover letter.

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Analysis Paralysis…Innovators Move Fast

Added on by Alexander Osterwalder.

Refining your idea too much in the early stages of testing is a trap. Uncertainty and risk is at its maximum when you start out. You can’t reduce uncertainty with analytical thinking, so don’t waste your time perfecting your idea. It’s really about getting out there, searching for evidence, and iterating.

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