Why Can’t Nestle Produce Another Nespresso?

Added on by Alexander Osterwalder.

Nespresso was a breakout hit for Nestle and for a long time its biggest profit contributor. Yet, the innovative business model and value proposition was launched over 30 years ago. Since then, the largest food & beverage company in the world seems unable to produce a similar home run. Here’s why.

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We're Hiring: Full Stack Developer

Added on by Strategyzer.

The Strategyzer team is looking for a full stack engineer to join us in building the world-class operating system for strategy and innovation inside leading global companies. We want to destroy the mess of Powerpoint, Excel, and Word docs currently “managing” strategy, and create one clear, simple system. 

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Learn To Boost Alignment In Cross-Functional Teams On Innovation Projects

Added on by Strategyzer.

The Team Alignment Map (TAM), created by Stefano Mastrogiacomo, is a tool for helping cross-functional teams get on the same page when running innovation projects. He’s also facilitating a 1-day Masterclass to help you improve innovation conversations with the tool. Sign up to get notified when tickets go live.

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StratChat Replay: The Basics Of Testing Business Ideas

Added on by Strategyzer.

Strategyzer co-founder Alex Osterwalder wants to share some crucial basics to testing. This session includes important elements like how to select the best hypothesis, how to design experiments, how to run them, and how to learn from them.

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5 Of Our Latest Posts On Testing New Business Ideas

Added on by Strategyzer.

You may have noticed we've been publishing content around testing new business ideas. In this post, we list out some of the popular ones our readers have been enjoying. We're also working on a Lean Startup course to help companies get better at testing new business ideas. Sign up to get notified when the course goes live.

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The 5 Critical Success Factors Of A Successful Innovation Sprint

Added on by Alexander Osterwalder.

We frequently help large companies run Innovation Sprints to shape and test new business ideas. This helps them kickstart innovation or the re-invention of existing business units, and it helps them reduce the risk related to new ideas. Here are the five ingredients that are crucial to a successful sprint.

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Unbundling B2B Customer Segments

Added on by Alexander Osterwalder.

In business-to-business (B2B) we frequently see clients mapping out the companies they serve as customer profiles. That’s wrong. When you sell to a company, you sell to people. Those people can be categorized into different customer types with different jobs, pains, and gains. Those categories are the customer profiles you should map. Let me explain.  

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