Filtering by Category: Customer Development

Confident Innovation Teams Are Armed With Hard Evidence

Added on by Alexander Osterwalder.

Teams pitching innovation ideas have a habit of focusing on refining and presenting a fully fleshed product. This can cause a lack of confidence around new business ideas. What teams should really focus on is the evidence gathered so far, and if it’s helping to achieve the bigger picture.

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When Corporate Innovation Goes Bad

Added on by Alexander Osterwalder.

From my experience only few companies have really good innovation processes and innovation metrics. They still apply the principles of execution to innovation. The result is that they end up executing ideas that should’ve been filtered out. It’s not because the people behind those products aren’t smart, or have bad ideas. It’s because the processes for radical innovation are broken.

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StratChat Replay: The Basics Of Testing Business Ideas

Added on by Strategyzer.

Strategyzer co-founder Alex Osterwalder wants to share some crucial basics to testing. This session includes important elements like how to select the best hypothesis, how to design experiments, how to run them, and how to learn from them.

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5 Of Our Latest Posts On Testing New Business Ideas

Added on by Strategyzer.

You may have noticed we've been publishing content around testing new business ideas. In this post, we list out some of the popular ones our readers have been enjoying. We're also working on a Lean Startup course to help companies get better at testing new business ideas. Sign up to get notified when the course goes live.

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The 5 Critical Success Factors Of A Successful Innovation Sprint

Added on by Alexander Osterwalder.

We frequently help large companies run Innovation Sprints to shape and test new business ideas. This helps them kickstart innovation or the re-invention of existing business units, and it helps them reduce the risk related to new ideas. Here are the five ingredients that are crucial to a successful sprint.

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Unbundling B2B Customer Segments

Added on by Alexander Osterwalder.

In business-to-business (B2B) we frequently see clients mapping out the companies they serve as customer profiles. That’s wrong. When you sell to a company, you sell to people. Those people can be categorized into different customer types with different jobs, pains, and gains. Those categories are the customer profiles you should map. Let me explain.  

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Analysis Paralysis…Innovators Move Fast

Added on by Alexander Osterwalder.

Refining your idea too much in the early stages of testing is a trap. Uncertainty and risk is at its maximum when you start out. You can’t reduce uncertainty with analytical thinking, so don’t waste your time perfecting your idea. It’s really about getting out there, searching for evidence, and iterating.

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What Can You Expect After A 12 Week Innovation Sprint?

Added on by Alexander Osterwalder.

With our Strategyzer Innovation Sprints, we help major companies go from ideation to early validation in 12 weeks. That's long enough to produce results (even in B2B) and short enough to put pressure on teams. One question that always comes up when we start: what can teams expect after 12 weeks?

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How To Systematically Reduce The Risk & Uncertainty Of New Ideas

Added on by Alexander Osterwalder.

As an innovator & entrepreneur your #1 task is to reduce the risk and uncertainty of new business ideas before you invest big and scale. In this post we outline one of the several big ideas we’ve developed in a project on innovation metrics with three large multinational companies and an SME.

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Why Teams Are Terrified To Pitch Their Ideas The "Right Way"

Added on by Alexander Osterwalder.

In many organizations leadership is used to judging ideas, and teams are used to making their (unproven) ideas look picture perfect. That is the worst possible context to pitch new business ideas. The right way? Present the ideas in their rawest form possible, only supported by the evidence proving they might work.

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Time Is Worth More Than Money

Added on by Alexander Osterwalder.

You can't expect innovation teams to bring back perfect and completely validated business ideas without giving them the required time to do the work. In this post, we align expectations for time against the effort your team can place on validating new business ideas.

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Keep Your Eyes On The Prize

Added on by Alexander Osterwalder.

Innovators have to constantly think about the entire picture when conducting new business experiments. In my experience, corporate innovation teams tend to get lost in the details of testing activities. It’s important to never forget that testing is a means to an end. Learning is NOT the goal. Ultimately, it’s only about making progress towards a value proposition that customers want and a profitable business model that can scale.

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