Filtering by Category: Listicle

5 Of Our Latest Posts On Testing New Business Ideas

Added on by Strategyzer.

You may have noticed we've been publishing content around testing new business ideas. In this post, we list out some of the popular ones our readers have been enjoying. We're also working on a Lean Startup course to help companies get better at testing new business ideas. Sign up to get notified when the course goes live.

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Learn By Example: Our Essential Video Cases To Help You With Business Model Innovation

Added on by Strategyzer.

Our Strategyzer video cases have helped thousands of viewers understand business model and value proposition design through real-life company examples. They’re also a great way to brush up on using the Business Model & Value Proposition canvas to communicate strategic thinking. These videos are about more than our tools, they're about visualizing stories to clarify and simplify strategic conversations. 

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Madhavan Ramanujam Shares 3 Common Pricing Mistakes Companies Make With Products & Services

Added on by Kavi Guppta.

Even if you’re having conversations about pricing early on with your customers, there are still ways your company can go wrong. We pulled out 3 common pricing mistakes to avoid that Madhavan Ramanujam, co-author of Monetizing Innovation recently shared with Strategyzer. Watch out for these mistakes.

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11 Corporate Habits That Kill Your Company’s Innovation Engine

Added on by Alexander Osterwalder.

Big companies have great execution habits to manage and improve proven and successful business models and value propositions. But those execution habits can easily kill any potential new growth engines inside the corporation. In this post we break down the 11 corporate habits killing your company’s innovation engine. How are you avoiding them? 

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6 Essential Links For Preparing A Strategy & Innovation Workshop

Added on by Kavi Guppta.

Collaboration is key to achieving alignment around a strategic vision for your company, and workshops are a great way to get everyone working together. We’ve gathered our 6 essential blog posts on designing, running, and managing a strategy and innovation workshop experience so you can enjoy them all in one place. Dig into loads of practical advice.

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10 Essential Links For Testing Your Value Proposition & Business Models

Added on by Kavi Guppta.

Business experiments and tests are important procedures for validating, invalidating, and producing evidence for your value proposition or business model hypotheses. But what makes a good business test? How do you know if you are successful or not? In this post, we’ve collected 10 essential links to help you design, implement, and manage your portfolio of experiments.

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A Quick Guide To Asking Good Customer Questions

Added on by Kavi Guppta.

Good customer interviews are a cheap and fast way to kick off the search and design of your Value Proposition. But how do you ask your customers the right questions to collect the best facts? It’s a question our community has asked us frequently, so in this post I’ve compiled a few best practice suggestions for you to come back to in one handy blog post.

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Food For Thought: Quotes & Links On Strategy, Innovation, & Entrepreneurship

Added on by Kavi Guppta.

Does your team or organization need some inspiration? Perhaps a bit of motivation can help recharge the entrepreneurial spirit inside your company. In this post, I've collected a handful of powerful quotes on business strategy, innovation, and entrepreneurship. Whether you're a new or established company, there's some insightful wisdom for everyone. 

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9 Ways To Make The Business Model Canvas Part Of Your DNA

Added on by Nabila Amarsy.

Venture capitalists, social entrepreneurs, and C-level executives have shared with us how they use the Business Model Canvas to do their job better. But plenty of them have asked us how they could get others around them to integrate it to their processes? Change isn’t easy inside an organization. Here’s how organizations that have successfully adopted the Business Model Canvas did it.

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13 Traps That Can Render Your Market Research Irrelevant

Added on by Nabila Amarsy.

Market research helps you verify the viability of your business idea through a series of quick and cheap experiments in the real world. But poorly designed experiments can not only render your market research irrelevant, it can also capture the wrong picture of your customers and environment. In this post, I’ll share 13 mistakes to avoid when trying validate or invalidate your assumptions. Watch out for these traps.

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3 Reasons Why A Turnaround Plan Won’t Save McDonald’s

Added on by Kavi Guppta.

McDonald’s is experiencing stale business results as customers shift their eating habits. CEO Steve Easterbrook unveiled a highly publicized “turnaround plan” to get the iconic brand back on track, but will that plan be the right remedy? Let’s take a look at why the future success of McDonald’s will require more than just a turnaround plan. It’s a great opportunity to uncover a few important business lessons along the way.

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Switching Costs: 6 Ways To Lock Customers Into Your Ecosystem

Added on by Nabila Amarsy.

A great product isn’t enough to bring a flock of customers to your door. You must design a superior business model to attract and retain customers into your ecosystem. Switching costs have enabled industry leaders such as Adobe, Salesforce, Microsoft or Rolls Royce to lock customers in and outcompete other players. In this post, I explain 6 switching cost strategies to lock customers into your ecosystem.

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4 Simple Steps To Build Better Value Propositions With A/B Testing

Added on by Nabila Amarsy.

A/B testing is a popular technique used by digital marketers to convert customers. A slight tweak in copy or imagery on a landing page can make a significant impact on the types of actions your customers perform. But product managers and entrepreneurs also leverage this technique to validate or invalidate experiments on their products and services. It’s a powerful method to make data-backed decisions when building your value proposition, but it’s also incredibly easy to get lost in a rabbit hole of A/B tests if you focus on the wrong conditions or techniques. In this post, I’ll share a basic primer on A/B testing--how it works, and some examples of how they can be performed.

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7 Ways To Tank Your Business Model

Added on by Kavi Guppta.

Alex Osterwalder and I recently got to thinking: what are the different ways someone could “purposely” run their business into the ground? It’s easy to talk about how to poorly execute a business (hire the wrong people, scale too fast, or ignore your customers). But Alex and I wanted to plot out some of the variables that can poke holes in a business model. It’s a great way to think about what you might be doing wrong as you build your business. Check out our list and share your own examples, too.

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8 Tips For Conducting Interviews That Deliver Relevant Customer Insights

Added on by Benson Garner.

It’s very easy for entrepreneurs and intrapreneurs to create poor interviews and surveys. What occurs is a line of questioning that is flawed by design and only captures your customers opinions and good intentions. These responses may not give you the hard insights needed to tweak your value proposition. The good news is that these mistakes can be avoided. In this post we explain how to properly interview your target customers to uncover relevant, insightful information about their attitudes and behaviors. 

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