Filtering by Category: Value Proposition Canvas

Unbundling B2B Customer Segments

Added on by Alexander Osterwalder.

In business-to-business (B2B) we frequently see clients mapping out the companies they serve as customer profiles. That’s wrong. When you sell to a company, you sell to people. Those people can be categorized into different customer types with different jobs, pains, and gains. Those categories are the customer profiles you should map. Let me explain.  

Read More

What Can You Expect After A 12 Week Innovation Sprint?

Added on by Alexander Osterwalder.

With our Strategyzer Innovation Sprints, we help major companies go from ideation to early validation in 12 weeks. That's long enough to produce results (even in B2B) and short enough to put pressure on teams. One question that always comes up when we start: what can teams expect after 12 weeks?

Read More

StratChat Replay: Introduction To Strategyzer Tools

Added on by Strategyzer.

Strategyzer co-founder Alan Smith walks you through our suite of tools along with best practice use cases and real company examples. If you've just joined Strategyzer or are in the early stages of working with our tools, this webinar will help you get started.  We're also extending a special offer to replay audiences (details at bottom of this blog post). 

Read More

Time Is Worth More Than Money

Added on by Alexander Osterwalder.

You can't expect innovation teams to bring back perfect and completely validated business ideas without giving them the required time to do the work. In this post, we align expectations for time against the effort your team can place on validating new business ideas.

Read More

StratChat Replay: Business Model Design For 21st Century Companies

Added on by Strategyzer.

Greg Bernarda, co-author of Value Proposition Design, explains how three of today's great companies are thinking about business model and value proposition design to create new value for the business, and new value for its customers.

Read More

Keep Your Eyes On The Prize

Added on by Alexander Osterwalder.

Innovators have to constantly think about the entire picture when conducting new business experiments. In my experience, corporate innovation teams tend to get lost in the details of testing activities. It’s important to never forget that testing is a means to an end. Learning is NOT the goal. Ultimately, it’s only about making progress towards a value proposition that customers want and a profitable business model that can scale.

Read More

How Customers Adopt Products

Added on by Alexander Osterwalder.

This is a tool called the Forces Diagram that helps you understand why customers may switch or may not switch to a new value proposition or solution. We found the concept and tool to be very valuable as it goes well with our Strategyzer toolset. It really helps understand the adoption or potential adoption of new value propositions.

Read More

StratChat Replay: 11 Corporate Habits That Kill Your Company's Innovation Engine

Added on by Strategyzer.

Our popular post from last year is now a StratChat webinar. Catch the replay of Alex Osterwalder's exclusive webinar session, and learn about the killer company habits that wreak havoc on your innovation engine. We're also giving viewers a special offer to our Mastering Business Models & Mastering Value Proposition online courses to stop these bad habits in their tracks. 

Read More

Mastering Value Propositions

Added on by Strategyzer.

Alex Osterwalder explains how the Value Proposition Canvas is transforming the way companies create value for customers. We're also giving away a limited time discount on our new Mastering Value Propositions online course to get you started. 

Read More

How To Track The Progress Of Business Experiments

Added on by Alexander Osterwalder.

The ultimate goal of business experiments is to learn, act, and make progress towards turning an idea into a real business. You achieve that by connecting the data from these experiments back to your initial hypothesis and the bigger picture.  

Read More

Value Proposition Canvas: A Tool To Understand What Customers Really Want

Added on by Alexander Osterwalder.

A study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations. It doesn’t have to be that way. That’s why, a couple of years ago, Strategyzer launched the Value Proposition Canvas. Now we are launching a new introductory video for you to use.

Read More