Filtering by Category: Value Proposition Design

How To Know If Organizations Are Truly Dedicated To Innovation

Added on by Alexander Osterwalder.

Companies have incubators, accelerators, or other programs to signal that they are into innovation. A lot of the time, it’s just innovation theater. The money and the activities might be there, but there’s no real power behind it. If your company is doing the following, then they’re truly dedicated to innovation.

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Our Next Book: The Invincible Company

Added on by Alexander Osterwalder.

We’re excited to announce that we’ve teamed up with publishers Wiley for a third time to write the sequel to Business Model Generation and Value Proposition Design--The Invincible Company (working title). Take a look at what our new book will offer, and sign-up to be notified as we get closer to publishing!

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Talking About Better Innovation

Added on by Alexander Osterwalder.

It was a great experience to do EY’s Better Innovation podcast in front of a live audience at the Cambridge Innovation Center in Boston on Nov. 5. Thank you to Jeff Saviano for the great conversation on what makes startups succeed and how great innovation can happen in big companies. Catch the replay with key highlights in this post.

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Confident Innovation Teams Are Armed With Hard Evidence

Added on by Alexander Osterwalder.

Teams pitching innovation ideas have a habit of focusing on refining and presenting a fully fleshed product. This can cause a lack of confidence around new business ideas. What teams should really focus on is the evidence gathered so far, and if it’s helping to achieve the bigger picture.

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Why Companies Work On Products Nobody Wants

Added on by Alexander Osterwalder.

42% of startups die because they work on products with no market need. 72% of all new products don’t meet their revenue targets. Why do companies continue to work on products and services nobody wants? Are they stupid? Most certainly not. They use the wrong processes. Let me explain. 

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When Corporate Innovation Goes Bad

Added on by Alexander Osterwalder.

From my experience only few companies have really good innovation processes and innovation metrics. They still apply the principles of execution to innovation. The result is that they end up executing ideas that should’ve been filtered out. It’s not because the people behind those products aren’t smart, or have bad ideas. It’s because the processes for radical innovation are broken.

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The Pro-Active Innovators: Apple vs Amazon

Added on by Alexander Osterwalder.

While it was not surprising that Apple and Amazon broke the Trillion Dollar Barrier first, it might surprise you that the two companies have a similar (and replicable) ideology when it comes to innovation:  truly putting the customer first combined with a doggedness to self-disrupt in the midst of success.

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StratChat Replay: The Basics Of Testing Business Ideas

Added on by Strategyzer.

Strategyzer co-founder Alex Osterwalder wants to share some crucial basics to testing. This session includes important elements like how to select the best hypothesis, how to design experiments, how to run them, and how to learn from them.

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5 Of Our Latest Posts On Testing New Business Ideas

Added on by Strategyzer.

You may have noticed we've been publishing content around testing new business ideas. In this post, we list out some of the popular ones our readers have been enjoying. We're also working on a Lean Startup course to help companies get better at testing new business ideas. Sign up to get notified when the course goes live.

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Unbundling B2B Customer Segments

Added on by Alexander Osterwalder.

In business-to-business (B2B) we frequently see clients mapping out the companies they serve as customer profiles. That’s wrong. When you sell to a company, you sell to people. Those people can be categorized into different customer types with different jobs, pains, and gains. Those categories are the customer profiles you should map. Let me explain.  

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Analysis Paralysis…Innovators Move Fast

Added on by Alexander Osterwalder.

Refining your idea too much in the early stages of testing is a trap. Uncertainty and risk is at its maximum when you start out. You can’t reduce uncertainty with analytical thinking, so don’t waste your time perfecting your idea. It’s really about getting out there, searching for evidence, and iterating.

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You Can’t Pick The Winners Without Investing in The Losers

Added on by Alexander Osterwalder.

To pick the home runs you need to invest in a lot of losers and mediocre projects. The data from early stage venture capital clearly illustrates this. If executives in companies knew the data, they would probably not expect a majority of projects to become a winners.

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