Filtering by Category: Testing

Value Proposition Canvas: A Tool To Understand What Customers Really Want

Added on by Alexander Osterwalder.

A study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations. It doesn’t have to be that way. That’s why, a couple of years ago, Strategyzer launched the Value Proposition Canvas. Now we are launching a new introductory video for you to use.

Read More

How W.L. Gore & Associates Uses 10 Week Rapid Innovation Sprints To Uncover New Areas Of Growth

Added on by Strategyzer.

W.L. Gore & Associates is uncovering ways to accelerate growth through fast paced customer discovery and business model innovation. This in-depth Q&A will show you how rapid Innovation Sprints with Strategyzer tools and techniques are helping the team at Gore to facilitate new areas of growth and to develop products that customers really want.

Read More

Discussion: Toby Reid On Customer-Centric Healthcare Business Development

Added on by Strategyzer.

At our last Strategyzer webinar session, BioCity managing director Toby Reid shared insights on how customer discovery is influencing healthcare business development. In this StratChat episode, Toby Reid continues the conversation and shares tips on talking to your customers to test new business ideas, even for an industry like healthcare. 

Read More

Madhavan Ramanujam Shares 3 Common Pricing Mistakes Companies Make With Products & Services

Added on by Kavi Guppta.

Even if you’re having conversations about pricing early on with your customers, there are still ways your company can go wrong. We pulled out 3 common pricing mistakes to avoid that Madhavan Ramanujam, co-author of Monetizing Innovation recently shared with Strategyzer. Watch out for these mistakes.

Read More

Strategyzer Webinar: Customers & Canvases In Healthcare Business Development

Added on by Strategyzer.

BioCity is a UK based healthcare and life sciences incubator that’s helping companies in pharma and healthcare to focus on customer-centric strategy and innovation. In this webinar session, Managing Director Toby Reid chats with Strategyzer co-founder Alex Osterwalder about how Strategyzer’s tools are helping to create next generation life sciences ventures that are customer obsessed. RSVP to hear concrete examples for applying our tools to validate customer priorities in your organization.

Read More

Webinar Replay: How To Get Senior Leaders Out Of The Building To Test Ideas

Added on by Strategyzer.

If you missed our last Strategyzer Webinar broadcast, you can now enjoy a full replay of the session. Dig in as Strategyzer co-founder Alex Osterwalder and Moments of Impact author Lisa Kay Solomon discuss the importance of senior leadership interacting with customers to validate new business ideas. This is a session packed with concrete examples and tips to help your leaders to get out of the building and testing ideas. 

Read More

How To Capture Customer Jobs, Pains, & Gains That Aren’t Subjective

Added on by Kavi Guppta.

In this post, we explain how to eliminate the subjective or biased aspects of your value proposition design through customer interviews and experiments. These two activities will help you gather very solid and quantitative customer evidence as you design your value proposition.

Read More

Strategyzer Webinar: How To Get Senior Leaders Out Of The Building To Test Ideas

Added on by Strategyzer.

Senior leaders have to get out of the building and talk to customers if companies want new business ideas to succeed. But how do you get busy people to make time for customer interactions in their schedules? Lisa Kay Solomon, author of the Wall St. Journal best-seller Moments Of Impact joins Alex Osterwalder as a guest in our next free Strategyzer webinar event. RSVP to learn about the importance of senior leadership participation in customer development.

Read More

How To Convince Leaders To Avoid Business Plans When Validating New Ideas

Added on by Kavi Guppta.

How do we convince leadership to move away from business planning, and to embrace a culture of testing for new business ideas? In this post we’ll share a killer argument that will shake the bad company habit of writing detailed business plans, and help you explain the value of testing and validating underlying assumptions to your leadership.

Read More

How Rigorous Customer Development Fuels Ikea’s Global Expansion

Added on by Kavi Guppta.

In our books, blogs, podcast, courses and workshops, we emphasize the importance of solid customer understanding for designing great value propositions and business models. In this post, we’ll look at how Ikea’s successful global expansion is centered around a rigorous focus on customer understanding and customer development exercises.  

Read More

10 Essential Links For Testing Your Value Proposition & Business Models

Added on by Kavi Guppta.

Business experiments and tests are important procedures for validating, invalidating, and producing evidence for your value proposition or business model hypotheses. But what makes a good business test? How do you know if you are successful or not? In this post, we’ve collected 10 essential links to help you design, implement, and manage your portfolio of experiments.

Read More

A Quick Guide To Asking Good Customer Questions

Added on by Kavi Guppta.

Good customer interviews are a cheap and fast way to kick off the search and design of your Value Proposition. But how do you ask your customers the right questions to collect the best facts? It’s a question our community has asked us frequently, so in this post I’ve compiled a few best practice suggestions for you to come back to in one handy blog post.

Read More

13 Traps That Can Render Your Market Research Irrelevant

Added on by Nabila Amarsy.

Market research helps you verify the viability of your business idea through a series of quick and cheap experiments in the real world. But poorly designed experiments can not only render your market research irrelevant, it can also capture the wrong picture of your customers and environment. In this post, I’ll share 13 mistakes to avoid when trying validate or invalidate your assumptions. Watch out for these traps.

Read More

How Your Team Can Produce Evidence For Their Ideas

Added on by Kavi Guppta.

We share a lot of insights on this blog about the importance of building an invention space within a company. But how exactly do you create that space? The ideal approach is to have your team testing and interacting with customers immediately. In this post, I outline two very simple tweaks to actions your team already performs that can focus their efforts around experiments and generate evidence for their ideas.

Read More