Filtering by Category: Customer Development

How Customers Adopt Products

Added on by Alexander Osterwalder.

This is a tool called the Forces Diagram that helps you understand why customers may switch or may not switch to a new value proposition or solution. We found the concept and tool to be very valuable as it goes well with our Strategyzer toolset. It really helps understand the adoption or potential adoption of new value propositions.

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How To Track The Progress Of Business Experiments

Added on by Alexander Osterwalder.

The ultimate goal of business experiments is to learn, act, and make progress towards turning an idea into a real business. You achieve that by connecting the data from these experiments back to your initial hypothesis and the bigger picture.  

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Value Proposition Canvas: A Tool To Understand What Customers Really Want

Added on by Alexander Osterwalder.

A study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations. It doesn’t have to be that way. That’s why, a couple of years ago, Strategyzer launched the Value Proposition Canvas. Now we are launching a new introductory video for you to use.

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Why Lengthy Business Plans Increase The Risk Of Failure

Added on by Alexander Osterwalder.

Business plans are great for execution challenges like building a new factory or expanding your sales force. However, insisting on a business plan when it comes to innovation and new ventures is a terrible idea. In fact, lengthy business plans often increase the risk of failure. Let me explain and offer an alternative.

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How W.L. Gore & Associates Uses 10 Week Rapid Innovation Sprints To Uncover New Areas Of Growth

Added on by Strategyzer.

W.L. Gore & Associates is uncovering ways to accelerate growth through fast paced customer discovery and business model innovation. This in-depth Q&A will show you how rapid Innovation Sprints with Strategyzer tools and techniques are helping the team at Gore to facilitate new areas of growth and to develop products that customers really want.

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Discussion: Toby Reid On Customer-Centric Healthcare Business Development

Added on by Strategyzer.

At our last Strategyzer webinar session, BioCity managing director Toby Reid shared insights on how customer discovery is influencing healthcare business development. In this StratChat episode, Toby Reid continues the conversation and shares tips on talking to your customers to test new business ideas, even for an industry like healthcare. 

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Madhavan Ramanujam Shares 3 Common Pricing Mistakes Companies Make With Products & Services

Added on by Kavi Guppta.

Even if you’re having conversations about pricing early on with your customers, there are still ways your company can go wrong. We pulled out 3 common pricing mistakes to avoid that Madhavan Ramanujam, co-author of Monetizing Innovation recently shared with Strategyzer. Watch out for these mistakes.

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Webinar Replay: Customers & Canvases In Healthcare Business Development

Added on by Strategyzer.

If you missed our last Strategyzer Webinar, no sweat! A recording of the session is available for you here. Watch as Strategyzer co-founder Alex Osterwalder and BioCity managing director Toby Reid discuss the importance of customer discovery within the healthcare industry. 

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Strategyzer Webinar: Customers & Canvases In Healthcare Business Development

Added on by Strategyzer.

BioCity is a UK based healthcare and life sciences incubator that’s helping companies in pharma and healthcare to focus on customer-centric strategy and innovation. In this webinar session, Managing Director Toby Reid chats with Strategyzer co-founder Alex Osterwalder about how Strategyzer’s tools are helping to create next generation life sciences ventures that are customer obsessed. RSVP to hear concrete examples for applying our tools to validate customer priorities in your organization.

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Webinar Replay: How To Get Senior Leaders Out Of The Building To Test Ideas

Added on by Strategyzer.

If you missed our last Strategyzer Webinar broadcast, you can now enjoy a full replay of the session. Dig in as Strategyzer co-founder Alex Osterwalder and Moments of Impact author Lisa Kay Solomon discuss the importance of senior leadership interacting with customers to validate new business ideas. This is a session packed with concrete examples and tips to help your leaders to get out of the building and testing ideas. 

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