Filtering by Category: Testing

How To Track The Progress Of Business Experiments

Added on by Alexander Osterwalder.

The ultimate goal of business experiments is to learn, act, and make progress towards turning an idea into a real business. You achieve that by connecting the data from these experiments back to your initial hypothesis and the bigger picture.  

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Value Proposition Canvas: A Tool To Understand What Customers Really Want

Added on by Alexander Osterwalder.

A study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations. It doesn’t have to be that way. That’s why, a couple of years ago, Strategyzer launched the Value Proposition Canvas. Now we are launching a new introductory video for you to use.

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How W.L. Gore & Associates Uses 10 Week Rapid Innovation Sprints To Uncover New Areas Of Growth

Added on by Strategyzer.

W.L. Gore & Associates is uncovering ways to accelerate growth through fast paced customer discovery and business model innovation. This in-depth Q&A will show you how rapid Innovation Sprints with Strategyzer tools and techniques are helping the team at Gore to facilitate new areas of growth and to develop products that customers really want.

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Discussion: Toby Reid On Customer-Centric Healthcare Business Development

Added on by Strategyzer.

At our last Strategyzer webinar session, BioCity managing director Toby Reid shared insights on how customer discovery is influencing healthcare business development. In this StratChat episode, Toby Reid continues the conversation and shares tips on talking to your customers to test new business ideas, even for an industry like healthcare. 

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Madhavan Ramanujam Shares 3 Common Pricing Mistakes Companies Make With Products & Services

Added on by Kavi Guppta.

Even if you’re having conversations about pricing early on with your customers, there are still ways your company can go wrong. We pulled out 3 common pricing mistakes to avoid that Madhavan Ramanujam, co-author of Monetizing Innovation recently shared with Strategyzer. Watch out for these mistakes.

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Strategyzer Webinar: Customers & Canvases In Healthcare Business Development

Added on by Strategyzer.

BioCity is a UK based healthcare and life sciences incubator that’s helping companies in pharma and healthcare to focus on customer-centric strategy and innovation. In this webinar session, Managing Director Toby Reid chats with Strategyzer co-founder Alex Osterwalder about how Strategyzer’s tools are helping to create next generation life sciences ventures that are customer obsessed. RSVP to hear concrete examples for applying our tools to validate customer priorities in your organization.

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Webinar Replay: How To Get Senior Leaders Out Of The Building To Test Ideas

Added on by Strategyzer.

If you missed our last Strategyzer Webinar broadcast, you can now enjoy a full replay of the session. Dig in as Strategyzer co-founder Alex Osterwalder and Moments of Impact author Lisa Kay Solomon discuss the importance of senior leadership interacting with customers to validate new business ideas. This is a session packed with concrete examples and tips to help your leaders to get out of the building and testing ideas. 

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How To Capture Customer Jobs, Pains, & Gains That Aren’t Subjective

Added on by Kavi Guppta.

In this post, we explain how to eliminate the subjective or biased aspects of your value proposition design through customer interviews and experiments. These two activities will help you gather very solid and quantitative customer evidence as you design your value proposition.

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Strategyzer Webinar: How To Get Senior Leaders Out Of The Building To Test Ideas

Added on by Strategyzer.

Senior leaders have to get out of the building and talk to customers if companies want new business ideas to succeed. But how do you get busy people to make time for customer interactions in their schedules? Lisa Kay Solomon, author of the Wall St. Journal best-seller Moments Of Impact joins Alex Osterwalder as a guest in our next free Strategyzer webinar event. RSVP to learn about the importance of senior leadership participation in customer development.

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How To Convince Leaders To Avoid Business Plans When Validating New Ideas

Added on by Kavi Guppta.

How do we convince leadership to move away from business planning, and to embrace a culture of testing for new business ideas? In this post we’ll share a killer argument that will shake the bad company habit of writing detailed business plans, and help you explain the value of testing and validating underlying assumptions to your leadership.

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