Filtering by Category: Value Proposition Design

What Can You Expect After A 12 Week Innovation Sprint?

Added on by Alexander Osterwalder.

With our Strategyzer Innovation Sprints, we help major companies go from ideation to early validation in 12 weeks. That's long enough to produce results (even in B2B) and short enough to put pressure on teams. One question that always comes up when we start: what can teams expect after 12 weeks?

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How To Build Invincible Companies

Added on by Alex Osterwalder & Yves Pigneur.

It’s more important than ever for companies to focus on inventing the future. Companies have to start giving more power and prestige to growth innovation, or risk becoming irrelevant. Yves Pigneur and I explain three crucial areas to address this challenge.  

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2018 Strategyzer Bootcamp: Become A Business Model Innovation Coach

Added on by Alexander Osterwalder.

In June 2018, Strategyzer is hosting a 3rd edition of its intense 5 day bootcamp for business coaches who want to get to the next level in business model/value proposition design and Lean Startup. You will learn from me, 1-on-1, about the trade secrets my team and I have developed based on global bestsellers Business Model Generation and Value Proposition Design. To ensure a unique and personalized experience, the bootcamp is exclusive only for successful applicants. Learn more. 

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StratChat Replay: Introduction To Strategyzer Tools

Added on by Strategyzer.

Strategyzer co-founder Alan Smith walks you through our suite of tools along with best practice use cases and real company examples. If you've just joined Strategyzer or are in the early stages of working with our tools, this webinar will help you get started.  We're also extending a special offer to replay audiences (details at bottom of this blog post). 

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Why Teams Are Terrified To Pitch Their Ideas The "Right Way"

Added on by Alexander Osterwalder.

In many organizations leadership is used to judging ideas, and teams are used to making their (unproven) ideas look picture perfect. That is the worst possible context to pitch new business ideas. The right way? Present the ideas in their rawest form possible, only supported by the evidence proving they might work.

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Ideas Don’t Matter In Innovation & Entrepreneurship

Added on by Alexander Osterwalder.

The big myth in innovation is that if you find  the “best idea”, then everything else is an execution problem. A good idea is really just the beginning of a search challenge: the search for a value proposition that customers want embedded in a profitable and scalable business model.

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“Failure” Saves Your Company Money & Encourages The Pursuit Of Bold Ideas

Added on by Alexander Osterwalder.

Companies traditionally see failure as a waste of money. This is the right perspective when you’re building a new factory or managing established processes. However, quick and cheap failure helps you identify which ideas NOT to pursue when it comes to creating new growth engines. This type of “productive failure” that leads to learning and insights helps you avoid investing millions of dollars in ideas that customers don’t want, won’t make enough money, or are impossible to execute.

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Time Is Worth More Than Money

Added on by Alexander Osterwalder.

You can't expect innovation teams to bring back perfect and completely validated business ideas without giving them the required time to do the work. In this post, we align expectations for time against the effort your team can place on validating new business ideas.

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Corporate Innovators Need Access To Customers

Added on by Alexander Osterwalder.

What’s the one thing companies have that startups don’t? Customers. Access to customers is indispensable to learn if new  business ideas have the potential to become solid growth engines. So why is it so difficult for corporate innovation teams to connect with a company’s existing customers?

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StratChat Replay: Business Model Design For 21st Century Companies

Added on by Strategyzer.

Greg Bernarda, co-author of Value Proposition Design, explains how three of today's great companies are thinking about business model and value proposition design to create new value for the business, and new value for its customers.

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Keep Your Eyes On The Prize

Added on by Alexander Osterwalder.

Innovators have to constantly think about the entire picture when conducting new business experiments. In my experience, corporate innovation teams tend to get lost in the details of testing activities. It’s important to never forget that testing is a means to an end. Learning is NOT the goal. Ultimately, it’s only about making progress towards a value proposition that customers want and a profitable business model that can scale.

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How Customers Adopt Products

Added on by Alexander Osterwalder.

This is a tool called the Forces Diagram that helps you understand why customers may switch or may not switch to a new value proposition or solution. We found the concept and tool to be very valuable as it goes well with our Strategyzer toolset. It really helps understand the adoption or potential adoption of new value propositions.

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StratChat Replay: 11 Corporate Habits That Kill Your Company's Innovation Engine

Added on by Strategyzer.

Our popular post from last year is now a StratChat webinar. Catch the replay of Alex Osterwalder's exclusive webinar session, and learn about the killer company habits that wreak havoc on your innovation engine. We're also giving viewers a special offer to our Mastering Business Models & Mastering Value Proposition online courses to stop these bad habits in their tracks. 

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Why Fortune 500s Don’t Invest In Growth

Added on by Alexander Osterwalder.

This blog post visualizes an idea that I heard from Roger Martin at the Drucker Forum in Vienna last year. Traditional shareholders expect predictable growth without risk. Growth requires a venture capital type investment philosophy. Let me explain.

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Mastering Value Propositions

Added on by Strategyzer.

Alex Osterwalder explains how the Value Proposition Canvas is transforming the way companies create value for customers. We're also giving away a limited time discount on our new Mastering Value Propositions online course to get you started. 

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