Unbundling B2B Customer Segments

Added on by Alexander Osterwalder.

In business-to-business (B2B) we frequently see clients mapping out the companies they serve as customer profiles. That’s wrong. When you sell to a company, you sell to people. Those people can be categorized into different customer types with different jobs, pains, and gains. Those categories are the customer profiles you should map. Let me explain.  

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Closed: World-Class Researcher/Analyst, Strategyzer Content Team

Added on by Strategyzer.

Strategyzer is looking for a new world-class member to join our  content team and help research our next book on the world’s best business models. Work directly with co-founder Alex Osterwalder and co-author Yves Pigneur and shape the way thousands of people think about (and do) business around the globe. Is this you? Read the role description and submit your CV and cover letter.

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Analysis Paralysis…Innovators Move Fast

Added on by Alexander Osterwalder.

Refining your idea too much in the early stages of testing is a trap. Uncertainty and risk is at its maximum when you start out. You can’t reduce uncertainty with analytical thinking, so don’t waste your time perfecting your idea. It’s really about getting out there, searching for evidence, and iterating.

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You Can’t Pick The Winners Without Investing in The Losers

Added on by Alexander Osterwalder.

To pick the home runs you need to invest in a lot of losers and mediocre projects. The data from early stage venture capital clearly illustrates this. If executives in companies knew the data, they would probably not expect a majority of projects to become a winners.

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StratChat Replay: How To Build An (Innovation) Culture

Added on by Strategyzer.

Catch the replay of our latest StratChat webinar broadcast. Alex Osterwalder and XPLANE founder Dave Gray explain how to intentionally discuss, capture, and design a company culture around innovation. We're also designing a course on designing great innovation company cultures. Sign up to be notified when the course goes live.

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What Can You Expect After A 12 Week Innovation Sprint?

Added on by Alexander Osterwalder.

With our Strategyzer Innovation Sprints, we help major companies go from ideation to early validation in 12 weeks. That's long enough to produce results (even in B2B) and short enough to put pressure on teams. One question that always comes up when we start: what can teams expect after 12 weeks?

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How To Build Invincible Companies

Added on by Alex Osterwalder & Yves Pigneur.

It’s more important than ever for companies to focus on inventing the future. Companies have to start giving more power and prestige to growth innovation, or risk becoming irrelevant. Yves Pigneur and I explain three crucial areas to address this challenge.  

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