We are excited about this because the book launch brings us a tiny step closer to completing our mission: Turning every practitioner into a user of business tools. Value Proposition Design will teach you how to use business tools to design and test great value propositions and its online companion will help you understand if you are using these tools well.
To celebrate the release we thought it would be best to bring together practitioners around the world. We are are organizing launch events with local hosts in over 40 cities around the world. Find the city closest to you on our site, register, and join a new generation of business tool users!
Authors Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith, and designer Patricia Papadakos will join the largest events for an online Q&A. This is your opportunity to ask your burning questions. See you there!