You never create value propositions or business models in a vacuum. You design, test, build, and manage them in a context. Zoom out to the big picture to map the business model design environment in which you are making your strategic choices.
Map out four areas around your Business Model Canvas:
- Market Forces: Key customer issues in your arena, such as growing or shrinking segments; customer switching costs; changing jobs, pains, and gains; and more.
- Key Trends : Key trends shaping your arena, such as technology innovations; regulatory constraints; social trends; and more.
- Industry Forces: Key actors in your space, such as competitors; rising value chain actors; new or fading technology providers; and more.
- Macroeconomic Forces: Macro trends, such as global market conditions; access to resources; high or low commodities prices; and more
If you sign up to our blog you will get access to The Business Model Design Space Card Deck in a future post. It's a card deck with trigger questions that helps you map out your design environment in a structured way.