In this webinar Benson Garner will introduce participants to the Value Proposition Canvas, shows them how to use it, and shares common pitfalls and best practices when working with the tool.
What the Value Proposition Canvas is and how to use it
The Customer Profile (Customer Jobs, Pains, and Gains)
The Value Map (Products & Services, Pain Relievers, & Gain Creators)
Tesla's Model S through the lens of the Value Proposition Canvas
Some avoidable mistakes and best practices for working with the Canvas
and a whole lot more...
The webinar concluded in a Q&A session with attendees.