Alex Osterwalder: “Companies can’t outsource the validation of their ideas”

Alex Osterwalder
June 30, 2015
#
 min read
topics
Experimentation
Testing Business Ideas

In episode 2 of webinar, Alex Osterwalder and I chat about the danger of outsourcing the validation of your ideas.

You simply can't hire an outside professional to test and learn from customer interactions when searching for a value proposition and business model. You have to roll up your sleeves and do the hard work of getting to know your audience. Listen in as Alex explains how a company can change this habit.

You'd think if you're in charge of inventing the future of a company, that has a lot of prestige. But it doesn't.”
Alex Osterwalder
Co-founder of Strategyzer

Alex and I had been reviewing a blog post together when the idea for this webinar episode popped into his head. He was excited to discuss a habit that he's seen in many big companies, and it's something we thought was important to get down on tape. We chat about:

  • Alex's definition of "outsourcing the validation of your ideas"
  • Where this habit exists in large companies
  • The dangers of outsourcing your testing and learning
  • How companies can transform this habit by creating an "invention space"
  • Our suggestion for a leader of that invention space: The Chief Entrepreneur

Host
Kavi Guppta (@kaviguppta)

Music
A Void by Johnny Ripper

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About the speakers

Alex Osterwalder
Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

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Alex Osterwalder
June 30, 2015
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Alex Osterwalder: “Companies can’t outsource the validation of their ideas”
Webinars

Alex Osterwalder: “Companies can’t outsource the validation of their ideas”

Alex Osterwalder: “Companies can’t outsource the validation of their ideas”
Webinars

Alex Osterwalder: “Companies can’t outsource the validation of their ideas”

June 30, 2015
#
 min read
topics
Experimentation
Testing Business Ideas

In episode 2 of webinar, Alex Osterwalder and I chat about the danger of outsourcing the validation of your ideas.

You simply can't hire an outside professional to test and learn from customer interactions when searching for a value proposition and business model. You have to roll up your sleeves and do the hard work of getting to know your audience. Listen in as Alex explains how a company can change this habit.

You'd think if you're in charge of inventing the future of a company, that has a lot of prestige. But it doesn't.”
Alex Osterwalder
Co-founder of Strategyzer

Alex and I had been reviewing a blog post together when the idea for this webinar episode popped into his head. He was excited to discuss a habit that he's seen in many big companies, and it's something we thought was important to get down on tape. We chat about:

  • Alex's definition of "outsourcing the validation of your ideas"
  • Where this habit exists in large companies
  • The dangers of outsourcing your testing and learning
  • How companies can transform this habit by creating an "invention space"
  • Our suggestion for a leader of that invention space: The Chief Entrepreneur

Host
Kavi Guppta (@kaviguppta)

Music
A Void by Johnny Ripper

related reads
No items found.
Alex Osterwalder: “Companies can’t outsource the validation of their ideas”

In episode 2 of webinar, Alex Osterwalder and I chat about the danger of outsourcing the validation of your ideas.

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Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
Thanks for your interest in our solutions. We will be in touch with you soon.