Ryanair Challenge: If You Give Your Business Model Away For Free, How Would You Make Money?

Added on by Kavi Guppta.

Ryanair CEO Michael O'Leary wants to make airfare completely free. In this short video we dissect an intriguing question: with $0 airfare, how else could Ryanair make money? We encourage you to take the challenge, too. 

In this video you learn:

  • How Ryanair's $0 airfare announcement isn't as crazy as it sounds.
  • A creative way to uncover new areas of value inside of your business model.
  • How to communicate complex thinking via the Business Model Canvas.


Grab A Business Model Canvas & Try It Out

Download a free Canvas from our Resource Library and try the Ryanair challenge with your team.