Discussion: How To Design Products & Services Around The Price

Added on by Kavi Guppta.

Madhavan Ramanujam, co-author of Monetizing Innovation chats with Strategyzer co-founder Alex Osterwalder on the importance of designing products and services around the price. Listen is as Madhavan provides concrete tips and examples for talking to your customers about their "willingness to pay". 

In this StratChat segment, Alex and Madhavan discuss:

  • Why pricing conversations are orphaned by companies
  • How tools can facilitate strong customer conversations around pricing
  • Common mistakes companies make when trying to understand pricing for a product or service
  • Concrete examples of companies that explore a customer's "willingness to pay" very well


Design Products Around The Price

Read Madhavan's book to see how companies design products around the price. Visit the link below for more case studies and examples of monetizing innovation.