Video Case: How Dong Energy Reinvented Itself While Being Successful

Added on by Nabila Amarsy.

In this video, I explain how Dong Energy successfully improved its existing business model while also inventing new growth engines. I visualized the case to help explain the importance of this ambidextrous approach to strategy and innovation.

In this video you learn about:

  • The invent-improve spectrum that companies need to adopt in order to remain relevant.
  • The importance of reinventing a company while it is still successful (not just in times of crisis).
  • The success Dong Energy has achieved by optimising its current business model, while also searching for new ways to create value.


Correction: Dong Energy was valued at $15 billion