8 Elements Companies Need To Succeed In A Complex World

Added on by Alexander Osterwalder.

Most companies don’t lack innovative people. Innovative people lack power and a place to thrive inside those companies! Here are 8 elements that are crucial for companies to survive and thrive in an incredibly complex world.


A company, just like any institution, is a complex system that exists in a complex world. To succeed you need:

  1. At the center, you need the right strategy coupled with the right business model and value proposition.

  2. The right leaders.

  3. The right structure.

  4. The right processes.

  5. The right organizational culture.

  6. The right reward system.

  7. The right tools.

  8. And of course: the right people.

It’s not easy. It’s important to note that one without the others is insufficient.