Do you understand what customers want and can you build it?

Alex Osterwalder
February 27, 2018
#
 min read
topics
Customer Insights
Testing Business Ideas

The ability to build what customers want is obviously a critically important task. In the image of this post, I roughly sketched out the intersection between customer understanding and technical ability.

One of the most critical tasks in product and service innovation is figuring out what customers really want. Yet, it’s not sufficient to understand what customers want if you don’t have the skills and assets to build it.

The green area in the image above shows the sweet spot you need to uncover. It’s what customers want, what you understand about customers, and what you’re able to build. The red area shows some untapped opportunity. Most of the red area covers what customers want, but for which you lack the technical skills to execute. Unfortunately, it’s also something you haven’t yet understood about the customer.

Product & service innovation is pretty simple: understand what customers need (and want), and build the technical skills to execute.

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About the speakers

Alex Osterwalder
Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

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Alex Osterwalder
February 27, 2018
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Do you understand what customers want and can you build it?
Insights

Do you understand what customers want and can you build it?

Do you understand what customers want and can you build it?
Insights

Do you understand what customers want and can you build it?

February 27, 2018
#
 min read
topics
Customer Insights
Testing Business Ideas

The ability to build what customers want is obviously a critically important task. In the image of this post, I roughly sketched out the intersection between customer understanding and technical ability.

One of the most critical tasks in product and service innovation is figuring out what customers really want. Yet, it’s not sufficient to understand what customers want if you don’t have the skills and assets to build it.

The green area in the image above shows the sweet spot you need to uncover. It’s what customers want, what you understand about customers, and what you’re able to build. The red area shows some untapped opportunity. Most of the red area covers what customers want, but for which you lack the technical skills to execute. Unfortunately, it’s also something you haven’t yet understood about the customer.

Product & service innovation is pretty simple: understand what customers need (and want), and build the technical skills to execute.

related reads
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Do you understand what customers want and can you build it?

The ability to build what customers want is obviously a critically important task. In the image of this post, I roughly sketched out the intersection between customer understanding and technical ability.

Thanks for your interest in 
Do you understand what customers want and can you build it?
Do you understand what customers want and can you build it?
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Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
Thanks for your interest in our solutions. We will be in touch with you soon.