IMD Professor of Innovation Management, Bill Fischer, invited Strategyzer co-founder Alex Osterwalder to sit down and discuss how the Business Model Canvas came about and where it’s going in the future.
Alex speaks in depth about how he wanted to get entrepreneurs prototyping their business model just like architects do for buildings or industrial design.
“It needs to work like an architect drawing table to put your business model together and experiment,” he says.
The pair also discuss Alex’s approach to failure, testing assumptions, risk management and making calculated bets on innovation.
Let us know your experiences using the Business Model Canvas in the comments!