Thursday, September 11, 2014

Added on by Strategyzer.

Our Toronto/Ljubljana product team is still hard at work on the online companion tools for the Value Proposition Design book.  Our group of pre-readers have been intimately involved with the design of the online tools, graciously giving up their time to usability test our prototypes.

In the meantime, we're putting the finishing touches on a marketing page dedicated to the book - you can see it here:  Pre-order today!

We've also improved Strategyzer in a big way with the addition of the Hypothesis Editor:

Strategyzer's Hypothesis Editor

Strategyzer's Hypothesis Editor

The Hypothesis Editor replaces the "Pass / Fail" indicators in Strategyzer.  We think users will find this tool much more useful when testing specific ideas over time.  This is just one of the enhancements we'll be adding to Strategyzer Build in the coming months to coincide with the VPD book.

Our content team is hard at work creating blog posts at  We're seeing more traffic coming in via our original content and it's great to have a more constant opportunity to connect with our customers.

Lastly, our founder Alex Osterwalder is working hard in Berlin with the team to create content for the upcoming Value Proposition Design online course.