Value Proposition Canvas: A Tool To Understand What Customers Really Want

Added on by Alexander Osterwalder.

A study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations. It doesn’t have to be that way. That’s why, a couple of years ago, Strategyzer launched the Value Proposition Canvas. Now we are launching a new introductory video for you to use.

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Why Lengthy Business Plans Increase The Risk Of Failure

Added on by Alexander Osterwalder.

Business plans are great for execution challenges like building a new factory or expanding your sales force. However, insisting on a business plan when it comes to innovation and new ventures is a terrible idea. In fact, lengthy business plans often increase the risk of failure. Let me explain and offer an alternative.

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“Innovation” is dead. Long live “innovation”.

Added on by Alexander Osterwalder.

Let’s face it, the word “innovation” means nothing on its own anymore. We use the word so much--R&D, technology innovation, business process innovation, business model innovation, product innovation, etc.--that the core of its meaning has been lost or blurred. It might seem academic to discuss the meaning of this word, but it actually has substantial implications for innovation strategy. Let me explain

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How W.L. Gore & Associates Uses 10 Week Rapid Innovation Sprints To Uncover New Areas Of Growth

Added on by Strategyzer.

W.L. Gore & Associates is uncovering ways to accelerate growth through fast paced customer discovery and business model innovation. This in-depth Q&A will show you how rapid Innovation Sprints with Strategyzer tools and techniques are helping the team at Gore to facilitate new areas of growth and to develop products that customers really want.

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Discussion: How Can An Established Business Collaborate With Its Innovation Engine?

Added on by Strategyzer.

In this StratChat episode, renowned professor and author Henry Chesbrough discusses the importance of collaboration between the existing business and its innovation engine. Listen to how both parts of the business can work together, instead of in conflict with each other. 

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Learn By Example: Our Essential Video Cases To Help You With Business Model Innovation

Added on by Strategyzer.

Our Strategyzer video cases have helped thousands of viewers understand business model and value proposition design through real-life company examples. They’re also a great way to brush up on using the Business Model & Value Proposition canvas to communicate strategic thinking. These videos are about more than our tools, they're about visualizing stories to clarify and simplify strategic conversations. 

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Discussion: Toby Reid On Customer-Centric Healthcare Business Development

Added on by Strategyzer.

At our last Strategyzer webinar session, BioCity managing director Toby Reid shared insights on how customer discovery is influencing healthcare business development. In this StratChat episode, Toby Reid continues the conversation and shares tips on talking to your customers to test new business ideas, even for an industry like healthcare. 

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Strategyzer Webinar: How To Facilitate Strategic Conversations With Visuals

Added on by Strategyzer.

Strategyzer collaborator Holger Nils Pohl and Strategyzer co-founder Alex Osterwalder are hosting an interactive session on how to use visuals to facilitate clear and simple strategic conversations. We’ll even show you a few visual sketching tricks to get you started--so have a pen and paper handy. RSVP to take-in concrete tips on developing thoughts, concepts, and ideas through visuals. 

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