Filtering by Category: Testing

Designing Strong Experiments

Added on by Tendayi Viki & Franziska Beeler.

When testing our business ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Well designed experiments can further strengthen the evidence we get, which will increase our confidence in making decisions.  Two of the most important elements for designing sound experiments are selecting the right participants and designing a well-crafted artefact.

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Testing New Business Ideas: Learnings From Owlet [Part 2]

Added on by Frederic Etiemble.

In our first post on key learnings from Owlet we saw how the first few weeks of their entrepreneurial journey illustrate two critical principles: i)  trusting the testing process, not your initial vision and ii) testing desirability first. Let’s come back to OWLET to see how they exemplify three more of our convictions when it comes to de-risking new business ideas.

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Help Us Prototype our Newest Course: Testing by Strategyzer

Added on by Strategyzer.

Testing by Strategyzer, our newest online course, will walk you through the process of reducing risk and uncertainty around any new business idea.  We are in the midst of developing the course, and we wanted to offer you a unique opportunity to co-create the course with the makers of the Business Model Canvas and Value Proposition Design.  We have a limited number of licenses for the first 300 users that take us up on our offer to beta test the course.

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StratChat With Steve Blank: Startups vs Big Corporations - Who Will Win The Disruption War?

Added on by Strategyzer.

Startups have become more serious than before, and it's mostly because they're so well funded. Increasingly, they are disrupting established companies that are wealthy with resources (most importantly customers). Which one will reign supreme? In this session, two founders of modern entrepreneurship -- Steve Blank, creator of the Lean Startup movement and Alex Osterwalder, inventor of the Business Model Canvas and co-founder of Strategyzer -- discuss how companies truly stay invincible through killer business models and value propositions.

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Selling Innovation & Experimentation To A CFO

Added on by Lauren Eve Cantor.

Building a successful innovation engine involves convincing the Chief Financial Officer (CFO) to spend money on experimentation. Yet, CFOs often perceive experimentation as wasteful, because it involves failure and learning cycles. It also involves investing in ideas that might never pay off, because that’s the only way to identify the home runs.

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Confident Innovation Teams Are Armed With Hard Evidence

Added on by Alexander Osterwalder.

Teams pitching innovation ideas have a habit of focusing on refining and presenting a fully fleshed product. This can cause a lack of confidence around new business ideas. What teams should really focus on is the evidence gathered so far, and if it’s helping to achieve the bigger picture.

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StratChat Replay: The Basics Of Testing Business Ideas

Added on by Strategyzer.

Strategyzer co-founder Alex Osterwalder wants to share some crucial basics to testing. This session includes important elements like how to select the best hypothesis, how to design experiments, how to run them, and how to learn from them.

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5 Of Our Latest Posts On Testing New Business Ideas

Added on by Strategyzer.

You may have noticed we've been publishing content around testing new business ideas. In this post, we list out some of the popular ones our readers have been enjoying. We're also working on a Lean Startup course to help companies get better at testing new business ideas. Sign up to get notified when the course goes live.

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The 5 Critical Success Factors Of A Successful Innovation Sprint

Added on by Alexander Osterwalder.

We frequently help large companies run Innovation Sprints to shape and test new business ideas. This helps them kickstart innovation or the re-invention of existing business units, and it helps them reduce the risk related to new ideas. Here are the five ingredients that are crucial to a successful sprint.

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Analysis Paralysis…Innovators Move Fast

Added on by Alexander Osterwalder.

Refining your idea too much in the early stages of testing is a trap. Uncertainty and risk is at its maximum when you start out. You can’t reduce uncertainty with analytical thinking, so don’t waste your time perfecting your idea. It’s really about getting out there, searching for evidence, and iterating.

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What Can You Expect After A 12 Week Innovation Sprint?

Added on by Alexander Osterwalder.

With our Strategyzer Innovation Sprints, we help major companies go from ideation to early validation in 12 weeks. That's long enough to produce results (even in B2B) and short enough to put pressure on teams. One question that always comes up when we start: what can teams expect after 12 weeks?

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StratChat Replay: Introduction To Strategyzer Tools

Added on by Strategyzer.

Strategyzer co-founder Alan Smith walks you through our suite of tools along with best practice use cases and real company examples. If you've just joined Strategyzer or are in the early stages of working with our tools, this webinar will help you get started.  We're also extending a special offer to replay audiences (details at bottom of this blog post). 

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Time Is Worth More Than Money

Added on by Alexander Osterwalder.

You can't expect innovation teams to bring back perfect and completely validated business ideas without giving them the required time to do the work. In this post, we align expectations for time against the effort your team can place on validating new business ideas.

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