Avoid testing the solution, before developing a good and evidence-based understanding of the customer “problem” first.
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How To Build Invincible Companies
It’s more important than ever for companies to focus on inventing the future. Companies have to start giving more power and prestige to growth innovation, or risk becoming irrelevant. Yves Pigneur and I explain three crucial areas to address this challenge.
Read More2018 Strategyzer Bootcamp: Become A Business Model Innovation Coach
In June 2018, Strategyzer is hosting a 3rd edition of its intense 5 day bootcamp for business coaches who want to get to the next level in business model/value proposition design and Lean Startup. You will learn from me, 1-on-1, about the trade secrets my team and I have developed based on global bestsellers Business Model Generation and Value Proposition Design. To ensure a unique and personalized experience, the bootcamp is exclusive only for successful applicants. Learn more.
Read MoreStratChat Replay: Introduction To Strategyzer Tools
Strategyzer co-founder Alan Smith walks you through our suite of tools along with best practice use cases and real company examples. If you've just joined Strategyzer or are in the early stages of working with our tools, this webinar will help you get started. We're also extending a special offer to replay audiences (details at bottom of this blog post).
Read MoreWhy Teams Are Terrified To Pitch Their Ideas The "Right Way"
In many organizations leadership is used to judging ideas, and teams are used to making their (unproven) ideas look picture perfect. That is the worst possible context to pitch new business ideas. The right way? Present the ideas in their rawest form possible, only supported by the evidence proving they might work.
Read MoreInnovation Metrics vs Execution Metrics
It’s a huge challenge for innovation teams to establish and implement innovation metrics in their organization. Why? Because they substantially differ from the established metrics that focus on execution.
Read MoreIdeas Don’t Matter In Innovation & Entrepreneurship
The big myth in innovation is that if you find the “best idea”, then everything else is an execution problem. A good idea is really just the beginning of a search challenge: the search for a value proposition that customers want embedded in a profitable and scalable business model.
Read More“Failure” Saves Your Company Money & Encourages The Pursuit Of Bold Ideas
Companies traditionally see failure as a waste of money. This is the right perspective when you’re building a new factory or managing established processes. However, quick and cheap failure helps you identify which ideas NOT to pursue when it comes to creating new growth engines. This type of “productive failure” that leads to learning and insights helps you avoid investing millions of dollars in ideas that customers don’t want, won’t make enough money, or are impossible to execute.
Read MoreTime Is Worth More Than Money
You can't expect innovation teams to bring back perfect and completely validated business ideas without giving them the required time to do the work. In this post, we align expectations for time against the effort your team can place on validating new business ideas.
Read MoreCorporate Innovators Need Access To Customers
What’s the one thing companies have that startups don’t? Customers. Access to customers is indispensable to learn if new business ideas have the potential to become solid growth engines. So why is it so difficult for corporate innovation teams to connect with a company’s existing customers?
Read MoreStratChat Replay: Business Model Design For 21st Century Companies
Greg Bernarda, co-author of Value Proposition Design, explains how three of today's great companies are thinking about business model and value proposition design to create new value for the business, and new value for its customers.
Read MoreKeep Your Eyes On The Prize
Innovators have to constantly think about the entire picture when conducting new business experiments. In my experience, corporate innovation teams tend to get lost in the details of testing activities. It’s important to never forget that testing is a means to an end. Learning is NOT the goal. Ultimately, it’s only about making progress towards a value proposition that customers want and a profitable business model that can scale.
Read MoreHow Customers Adopt Products
This is a tool called the Forces Diagram that helps you understand why customers may switch or may not switch to a new value proposition or solution. We found the concept and tool to be very valuable as it goes well with our Strategyzer toolset. It really helps understand the adoption or potential adoption of new value propositions.
Read MoreStratChat Replay: 11 Corporate Habits That Kill Your Company's Innovation Engine
Our popular post from last year is now a StratChat webinar. Catch the replay of Alex Osterwalder's exclusive webinar session, and learn about the killer company habits that wreak havoc on your innovation engine. We're also giving viewers a special offer to our Mastering Business Models & Mastering Value Proposition online courses to stop these bad habits in their tracks.
Read MoreAn Open Letter To CEOs
Thinkers50, the Oscars of management thinking, asked Yves and I to write a letter to CEOs who are faced with the challenge of creating new and transformative growth inside their companies. This is our message to them.
Read MoreWhy Fortune 500s Don’t Invest In Growth
This blog post visualizes an idea that I heard from Roger Martin at the Drucker Forum in Vienna last year. Traditional shareholders expect predictable growth without risk. Growth requires a venture capital type investment philosophy. Let me explain.
Read MoreMastering Value Propositions
Alex Osterwalder explains how the Value Proposition Canvas is transforming the way companies create value for customers. We're also giving away a limited time discount on our new Mastering Value Propositions online course to get you started.
Read MoreRaising The Bar For Corporate Innovators
We will be light on posting this week because of the 2nd annual Strategyzer Bootcamp taking place in Baden. I wanted to share a quick peek at our amazing venue here in Baden, Switzerland.
Read MoreAssess & Design Your Innovation Portfolio
Yves Pigneur and I worked on an innovation management prototype for one of the largest privately held companies in the world. In this post we show an excerpt of what we came up with. We call it Business R&D.
Read MoreThe Difference Between Amazon & Nestlé
Last week I talked to Steve Blank in Boston before our public Master Class. We had a chat about why established organizations have such a hard time to get beyond innovation theater. Here’s a quick visual of that conversation.
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