Filtering by Category: Entrepreneurship

Unbundling B2B Customer Segments

Added on by Alexander Osterwalder.

In business-to-business (B2B) we frequently see clients mapping out the companies they serve as customer profiles. That’s wrong. When you sell to a company, you sell to people. Those people can be categorized into different customer types with different jobs, pains, and gains. Those categories are the customer profiles you should map. Let me explain.  

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Analysis Paralysis…Innovators Move Fast

Added on by Alexander Osterwalder.

Refining your idea too much in the early stages of testing is a trap. Uncertainty and risk is at its maximum when you start out. You can’t reduce uncertainty with analytical thinking, so don’t waste your time perfecting your idea. It’s really about getting out there, searching for evidence, and iterating.

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You Can’t Pick The Winners Without Investing in The Losers

Added on by Alexander Osterwalder.

To pick the home runs you need to invest in a lot of losers and mediocre projects. The data from early stage venture capital clearly illustrates this. If executives in companies knew the data, they would probably not expect a majority of projects to become a winners.

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StratChat Replay: How To Build An (Innovation) Culture

Added on by Strategyzer.

Catch the replay of our latest StratChat webinar broadcast. Alex Osterwalder and XPLANE founder Dave Gray explain how to intentionally discuss, capture, and design a company culture around innovation. We're also designing a course on designing great innovation company cultures. Sign up to be notified when the course goes live.

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What Can You Expect After A 12 Week Innovation Sprint?

Added on by Alexander Osterwalder.

With our Strategyzer Innovation Sprints, we help major companies go from ideation to early validation in 12 weeks. That's long enough to produce results (even in B2B) and short enough to put pressure on teams. One question that always comes up when we start: what can teams expect after 12 weeks?

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How To Build Invincible Companies

Added on by Alex Osterwalder & Yves Pigneur.

It’s more important than ever for companies to focus on inventing the future. Companies have to start giving more power and prestige to growth innovation, or risk becoming irrelevant. Yves Pigneur and I explain three crucial areas to address this challenge.  

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2018 Strategyzer Bootcamp: Become A Business Model Innovation Coach

Added on by Alexander Osterwalder.

In June 2018, Strategyzer is hosting a 3rd edition of its intense 5 day bootcamp for business coaches who want to get to the next level in business model/value proposition design and Lean Startup. You will learn from me, 1-on-1, about the trade secrets my team and I have developed based on global bestsellers Business Model Generation and Value Proposition Design. To ensure a unique and personalized experience, the bootcamp is exclusive only for successful applicants. Learn more. 

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Professional Innovation Requires Time & Resources

Added on by Alexander Osterwalder.

I’ve always struggled to understand why many companies ask fully occupied employees to do innovation in addition to their day job and expect spectacular results. Do we ask people to do accounting, marketing or operations on the side? No, because we accept them as professions. Innovation is still fighting for the right to be a serious function in most companies.

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StratChat Replay: Introduction To Strategyzer Tools

Added on by Strategyzer.

Strategyzer co-founder Alan Smith walks you through our suite of tools along with best practice use cases and real company examples. If you've just joined Strategyzer or are in the early stages of working with our tools, this webinar will help you get started.  We're also extending a special offer to replay audiences (details at bottom of this blog post). 

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How To Systematically Reduce The Risk & Uncertainty Of New Ideas

Added on by Alexander Osterwalder.

As an innovator & entrepreneur your #1 task is to reduce the risk and uncertainty of new business ideas before you invest big and scale. In this post we outline one of the several big ideas we’ve developed in a project on innovation metrics with three large multinational companies and an SME.

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