Strategyzer co-founder Alex Osterwalder and Strategyn founder Tony Ulwick discuss the importance of customer testing before building a solution. Catch the full webinar replay here.
In this session you learn:
- The importance of the Jobs-To-Be-Done concept, and Ulwick's use of Outcome Driven Innovation.
- Examples of using both methods in real testing scenarios with customers.
- Key tips, learnings, and insights on applying customer testing before building a solution.